The expo featured 1,442 exhibitors occupying 2.6 million square feet of exhibit space. And although Jennifer Fawkes, marketing manager, downplays her part as one of 25 full-time employees that work year-round, it takes more than a thousand volunteers and a huge community effort to stage an event of World Ag Expo’s scope and size.
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< But truth be told, it wouldn’t be so much without exhibitors.
“Some of the exhibitors return every year because sales from World Ag Expo are their largest receipts of the entire year,” Fawkes said. “Generally, exhibitors reported high traffic, quality leads, and that the show was well-organized.”
First time exhibitor Agland Management Consulting, Inc. was in the Hemp Pavilion and their team was impressed by the reception.
“We’re excited hemp was part of the show. The second day was the best and the show was better than we could have ever imagined,” said Josiah Thomas of Agland.
Some of the credit must go to Ms. Fawkes. She’s a Visalia girl, an alum of Golden West High school, and she has Three Rivers ties.
“Everybody from Visalia knows Three Rivers and that it’s the gateway to Sequoia National Park,” Fawkes said. “My dad’s college roommate lives up there and we are still great friends.”
So who is her dad’s college roommate. Here’s a hint: he just recently celebrated his 70th birthday. Guess you’ll have to hear Jennifer answer that question and tell what it’s like being World Ag Expo’s marketing manager.